SAVILLS PLACE

Our aim was to drive increased footfall and ultimately spending, at each Leisure and Retail complex via a strong digital presence, by driving awareness and traffic across digital channels. To achieve this, we needed to engage with the audience on a meaningful level and understand what motivates them as consumers.

Subsequently, our social media experts created a bespoke content strategy based on their individual needs, preferences and behaviours. To ensure the right content was being delivered, the campaign relied on our data insight to deliver relevant messages and media tailored to the audience in question.

The digital campaign ran across paid social media channels, targeting a wide audience but focusing on key demographics that had previously shown interest in other leisure complexes. The campaign included retargeting, ensuring we were speaking to those who had previously shown interest but not converted.