86% of the population use Google to perform their internet searches making it the most popular search engine in the UK. The purpose of a search engine is to bring up the most popular result in the fastest time possible; Google is so popular because it does this so well. Having said that, Google, as well as all search engines, wouldn’t perform so well if it wasn’t for search engine optimisation companies. Google stores huge amounts of information and ranks sites in terms of relevance to the search term. SEO helps Google find the information within a website which dictates where the site will be listed. If a site has not been optimised, Google cannot see it and will always opt for a site that has been optimised properly and list that instead. Our job is to make all of the information available so that Google picks it up and lists that information on its search results.
You may have heard of the terms “indexing” or “caching” these terms describe the action of Google storing a page of your website. You may only have 10 pages on your site but Google will “index” these pages multiple times. The more time Google indexes your pages the better chance you have of being found on the first page. SEO encourages Google to revisit your website and “index” your pages which increases your chance of being found on the first page. SEO uses a number of practices to achieve this... Please see the links on the left to find out more.